![]() Unity Technologies is the creator of Unity, a flexible and high-performance end-to-end development platform to create rich interactive 3D and 2D experiences. To learn more about their experience check out the Unity blog at: Monetization was an integral part of the design for Crossy Road, and the duo decided to implement Unity Ads, since they were already familiar with the Unity engine and in under three months over 200,000 people have shared their replays. The Australian duo collaborated remotely the whole time. Inspired by Froggy and Flappy Bird, as well as Disco Zoo and Fez, Crossy Road was a twelve-week project. Andy Sum and Matt Hall met in October 2013 during a monetization talk at a conference and after doodling a whale on their notes, started talking game ideas. Hipster Whale has already grossed over a million dollars from using Unity Ads in the iOS version of the game alone. Crossy Road and Unity Ads – why did the chicken cross the road?Ĭrossy Road is an endless arcade hopper available on the App Store that was released on November 20th.
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